Food and Money: The Value Of A Dollar Translated

The Value Of A Dollar

To visualize the The Value Of A Dollar, artist Jonathan Blaustein purchased exactly one-bucks-worth of nineteen different foodstuffs, and photographed each, stripped from its packaging, on a plain white background. Blaustein explains:

I’m interested in the way photography is used to deceive. Millions, if not billions of advertising dollars are spent annually photographing food and obfuscating reality. Fast food conglomerates are certainly the worst culprits, but everywhere we see glamorized versions of what we eat.

To learn more, see the full series and his New York Times LENS Blog interview.

[Jonathan Blaustein via kottke]

 

These striking images remind me again of my fascination in how words can be used to deceive. The impact of marketing and advertising is based on this powerful combination of words and photography. Sadly, for food and sustainable agriculture, the power has not been used well.

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