Can Discounts Convince Londoners [or Vermonters] to Bike and Walk?

brit bike
Punch a destination into re:route, a new app from eco-rewards company Recyclebank, and it will provide several options. You could walk to the subway, take it to your stop, pick up a bike from the bike share, and ride to your destination. You could get off the subway a stop early and walk. You could ride your own bike, or walk halfway and pick up a bike to get you the rest of the way there.

Photo via (cc) Flickr user Akuppa

Love this idea of offering an app and a ‘rewards’ incentive program for biking or walking around town. It’s a simple concept grounded in human nature — and it can work when others don’t.

I’m thinking Local Motion is a good candidate to bring the concept here to Burlington or the Vermont Bike-Ped Coalition statewide. Now I’m off to get my colleagues on board.

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